Axel and Siano Cut DVB-H Channel Switching Time
Down to 2 Seconds
An Integrated DVB-H Solution of the Two Companies to be Demonstrated at Informa's DVB-H Conference in London this Week
Turku, Finland, and Netanya, Israel, September 25th - Axel Technologies, a leading provider of multimedia middleware for mobile devices, and Siano Mobile Silicon, a leading supplier of semiconductor solutions for Mobile Digital TV (MDTV) announced a comprehensive platform for DVB-H terminals, with record-fast channel switching time of even less than 2 seconds. The platform will be demonstrated in a mobile phone at the Informa DVB-H conference in London, September 26-27.
The companies feature a comprehensive, highly optimized DVB-H solution, compliant with the MBRAI 2.0 specifications, based on Siano's SMS1010 integrated mobile TV receiver chip, and Axel's Salmonstream DVB-H middleware. Among other features, the joint offering obtains the industry's fastest channel switching time, of 2 seconds.
The solution is targeting DVB-H enabled cellular phones, smartphones, laptops, PDAs, pocket TVs, PMPs and GPS systems.
DVB-H is already commercially deployed in Italy and is expected to be further deployed in additional countries within the next 9-12 months, including Germany, France, The Netherlands, Austria, Switzerland, Russia, Ukraine, and more.
“The combination of Salmonstream, Axel’s leading DVB-H middleware and the SMS1010, Siano’s integrated receiver chip has enabled us to offer a fully optimized DVB-H solution, which achieves an unprecedented channel switching time,” said Petri Kalske, CEO of Axel. “We are working very closely with Siano to provide our customers cutting edge technology, that will result with the most enjoyable and innovative user experience for DVB-H consumers.”
“By integrating the fastest DVB-H receiver in the market with the most compact, efficient DVB-H middleware, we were able to obtain the industry's fastest channel switching time," said Alon Ironi, CEO, Siano Mobile Silicon. "At the same time, we have provided evidence that the commonly believed myth about DVB-H being slower than FLO is no longer relevant, and proved, that the two technologies are practically equivalent."
"Towards the major DVB-H launches expected in the first half of 2008, Siano and its partners are focused on perfecting the DVB-H offering so as to enable our customers to introduce devices that people love to use," added Ironi. "The idea of mobile TV is to take the experience of watching TV at the living room – out to the street, and onto the end user's palm. This means crystal-clear, multiple-channel, real-time audio and video experience packaged into an easy-to-use application - and this is exactly what Axel and Siano offer."
The demonstration will utilize also the market leading multimedia player and video and audio codec’s from VisualOn, a Silicon Valley based mobile software company.
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About Siano Mobile Silicon
Siano develops highly integrated silicon receivers and antenna chips for the mobile digital TV (MDTV) market. The company cooperates with ecosystem partners for modules, middleware and software applications, as well as with multimedia and application processor makers, to deliver complete MDTV solutions. Siano's multi-band, multi-standard receiver chip enables handheld and mobile device makers to extend their customer base and rapidly generate revenue. Headquartered in Israel, Siano holds offices in California, Korea, China and Taiwan, offering domestic customer support to its partners and customers in these regions.
For additional information on Siano Mobile Silicon’s solutions, please visit www.siano-ms.com.
About Axel Technologies Axel Technologies is a Finnish software company focusing on mobile TV technologies. It is one of the most experienced companies in the field of IP Datacasting, the core team has been in the forefront of IPDC and DVB technologies since year 2000. This experience along with unique test facilities provides a reliable basis for professional technology development and market leading Mobile TV products. Axel Technologies offers Salmonstream Mobile TV Middleware, a highly efficient DVB-H solution for device manufacturers, semiconductor suppliers and DVB-H utilizers, and Salmonstream Mobile TV Client, a standard Java API based Mobile TV user interface and service guide for operators and broadcasters.
