Onda Unveils the World's First Combined DVB-H / HSDPA Product for Notebooks for Italy's TIM
Onda, Siano and CyberLink Jointly Developed the DT501HS -
A PC Card for Mobile TV and Data Communication Applications
Venice, Italy, October 24, 2007– ONDA Communications Spa., a leading communications device manufacturer for the mobile phone and PC markets, today unveiled the world's first Mobile Digital TV (MDTV) PC card that supports both DVB-H and HSDPA (High Speed Downlink Packet Access) modems for the PC and notebook markets.
The DVB-H/HSDPA PC card is initially marketed by TIM, for its DVB-H and data communication networks. The pioneering card was co-developed with Siano Mobile Silicon, a leading supplier of semiconductor solutions for MDTV, and CyberLink, a world leader in digital entertainment and multimedia software solutions.
Telecom Italia executives unveiled the state-of-the-art DVB-H/HSDPA PC card, labelled DT501HS, at their quarterly conference in Berlin, on October 20, 2007. The introduction of the new TV/modem card will provide end users with on-the-go access to a wide range of high-quality multimedia and data communication applications, like movies, music and sports. The DT501HS sales will start in TIM's stores in Italy next month.
The innovative product, interfacing the notebook via USB 2.0 High Speed includes a SIM card of the operator (TIM) and a secured conditional access mechanism by NagraVision.
“We regard this product as being a clear natural extension to our existing DVB-H and HSDPA mobile products”, said Onda President Michelanglo Agrusti. “Italy was the first European country to commercially deploy DVB-H, and the coverage here is nation-wide. This new product now allows consumers to use their PC's and notebooks as the centre of their multimedia and data communication applications, and enjoy both TV and interactive services at the same time. On a notebook, the end user can not only receive the content, but also store it, edit, forward, etc., which basically means getting a broader value from the DVB-H subscription fee.”
Unlike other DVB-H products in the market, the slim DT501HS does not have an external antenna that sticks out. Instead, it uses Siano's innovative tiny antenna chip, the SMS8021 (co-developed with Vishay), which is mounted on the internal PCB and exhibits high performance gain over the entire UHF spectrum. DVB-H reception is done by Siano's single chip receiver, the SMS1010, which allows high speed mobility, smooth handovers, and reception sufficiently sensitive to allow deep indoor usage.
"By offering this product, TIM is smartly expanding the mass-market adoption of DVB-H beyond the rate dictated by users who buy new DVB-H enabled mobile phones," said Alon Ironi, CEO of Siano. "This gives a new dimension to the potential revenues that operators can make from DVB-H. The same DVB-H network that serves mobile phones can address users of notebooks or even home desktop PCs – this is a growth multiplier. The combination of DVB-H with an advanced 3G modem makes a comprehensive user experience of wireless multimedia services," added Ironi.
The DT501HS is complemented by an attractive, easy-to-use application on the PC side, provided by CyberLink. In conjunction with the Siano receiver, CyberLink's software supports such advanced features as live picture-in-picture mode and an audio-visual TV program guide.
“CyberLink is pleased to collaborate with Siano, ONDA, and Telecom Italia Mobile to provide our DVB-H TV solution for notebook users,” said Alice H. Chang, CEO of CyberLink. “With CyberLink PowerCinema supporting SIM-based Conditional Access (CA) and featuring a broad range of TV functions, TIM’s DVB-H/HSDPA PC card users can experience the rich features and quality of subscription-based premium TV content on-the-go, as well as simultaneous dual-channel viewing, and program guide search.”
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About CyberLink
CyberLink Corp is the leader and pioneer in enabling digital multimedia on PCs and CEs. Backed by a group of high-caliber software engineers, CyberLink owns its core codec and a number of patented technologies. Today, CyberLink has built a solid reputation for delivering high-quality, interoperable, and fast time-to-market solutions that keep our OEM partners on the leading edge. Our business partners include leaders in the PC industry: drive manufacturers, graphics-card makers, and top-5 desktop and notebook brands. CyberLink Software Solutions include: complete applications for Blu-ray Discs and HD DVDs, Digital Home entertainment, Mobile TV and eHRD solutions. With customers spanning from multi-national corporations to small/medium-sized businesses, and from power users to home users, CyberLink has enjoyed rapid and consistent growth leading to a record breaking IPO in 2000 on the Taiwan Over The Counter Exchange (OTC: 5203). CyberLink is listed on the Taiwan Stock Exchange (ticker symbol: 5203.TW). CyberLink's worldwide headquarters is in Taipei. To keep up with market demands, CyberLink has operations in North America, Europe and the Asia Pacific region, including Japan.
For more information, please visit CyberLink's website at www.cyberlink.com.
CyberLink Press Contacts:
Germany:
Dunja Helene Derenk dh.derenk@konzept-pr.de
+ 49-821-34300-21.
About Onda Communication S.p.a
ONDA Communication is the most dynamic private equity company in the Italian scenario of wireless & mobile technologies. Its headquarters are located in Roveredo in Piano, (Pordenone), Nord Est of Italy and has Commercial offices in Rome, Milan, San Paolo (Brasil) and Nanjing (China). ONDA Communication has all the strategic and operational abilities and competences necessary to supply or marketing technological products and services to phone operators and to free market. ONDA controls any critical competence in the product development process, directly or through its partners, in order to realize customised and peculiar proprietary products. Each technological product or solution is evaluated, tested, customised and integrated by competent and well-trained staff so to have products which better fit the market; flexibility plays as a key factor for being included in the limited number of suppliers which are capable to be really “time to market”.
About Siano Mobile Silicon
Established in June, 2004, Siano is the leader of highly integrated silicon receivers for the mobile digital TV (MDTV) market. The company cooperates with ecosystem partners for modules, middleware and software applications, as well as with multimedia and application processor makers, to deliver complete MDTV solutions. Siano's multi-band, multi-standard solution enables handheld and mobile device makers to extend their customer base and rapidly generate revenue. Headquartered in Israel, Siano holds offices in California, Korea, The Republic of China and Taiwan, offering sales and customer support to its partners and customers in these regions.
For additional information on Siano Mobile Silicon’s solutions, please visit: www.siano-ms.com.
