TechFaith Demonstrates Multistandard TV-Smartphone Powered by TV Receiver from Siano
The new smartphone, demonstrating reception of live TV signal aired by TV Operator Beijing Jolon, is targeted to support multiple TV services across the World
Beijing, China - October 23, 2006 - TechFaith Wireless, the world's largest mobile phone ODM (Original Design Manufacturer) announced today that it is sampling a smartphone that supports multiple mobile digital TV (MDTV) standards. The GPRS/GSM smartphone includes a multi-band, multi-standard MDTV receiver made by Israeli fabless IC maker Siano Mobile Silicon.
The phone successfully receives the live T-DMB signal broadcasted over VHF-III band by Beijing Jolon Digital Media Broadcasting Co., LTD, a leading Mobile TV operator in China.
In addition to the T-DMB, the TechFaith smartphone is designed to support IP-DAB, and DVB-H.
Beijing Jolon President, Mr. Qin Xuegang , said, "TechFaith's new phone is one of the first TV phones designed in China, and we're delighted to see the TV signal we provide here in Beijing received on a Chinese made phone. We encourage Chinese handset makers to make TV phones that will comply with our Terrestrial DMB service in China."
"As the leading mobile phone ODM worldwide, TechFaith is committed to the challenge of quickly joining the MDTV mobile phone club," said Defu Dong, CEO, TechFaith. "We selected Siano for the TV receiver socket because, in addition to many other advantages, such as incredibly low power, and extended mobility performance, Siano's SMS1000 is the only MDTV chip that meets all standards and spectrum bands that are expected to be utilized in the China soon. This smartphone is the first product in a number of mobile TV enabled phones that we plan at TechFaith."
"We are pleased to help TechFaith make the record of one of the first multi-standard TV phones", said Alon Ironi, CEO, Siano. "Siano will continue to develop products that aim at allowing mobile device end users in China and elsewhere to receive TV everywhere, around the world".
The TechFaith mobile TV phone will be demonstrated in Siano's booth (number B17) at the upcoming DMB Expo trade show in Beijing, to be held in the EMpark Grand Hotel, during October 25-27.
About TechFaith Wireless (www.techfaithwireless.com)
TechFaith Wireless designs and develops innovative mobile handset software and design solutions for its customers. TechFaith's solutions allow its customers to reduce costs, speed products to market, and provide compelling customer experiences on wireless terminals. TechFaith makes this possible through its technology leadership and best-in-class team of close to 2,000 engineers based in China.
About Siano Mobile Silicon (www.siano-ms.com)
Siano Mobile Silicon provides integrated silicon receivers for the mobile digital TV (MDTV) market. Tailored specifically for handheld and mobile devices, the company's all-CMOS multi-standard solution overcomes formidable engineering challenges such as mobility reception, hand-offs, power consumption, form factor and small antenna. Since its establishment in June 2004, Siano raised $34.5M from JVP, Walden Israel, Star Ventures, and Bessemer Venture Partners. The company has more than 50 employees. It is based in Israel, with business development offices in Beijing, Taipei, and Seoul. In May 2006 Siano was selected to the prestigious Red Herring 100 Europe, a list of the most promising start-ups in the EMEA area.
For additional information on Siano Mobile Silicon's solutions, please visit
www.siano-ms.com.
