Siano demonstrates a multi-standard receiver using DAB-IP, the technology used by BT Movio
Support of DAB-IP allows Siano's customers to further expand their mobile devices into new markets
Beijing, China - October 18, 2006 - In a move targeted to expand the available markets for its customers, Siano Mobile Silicon has demonstrated DAB-IP on its mobile DTV (MDTV) receiver products-the technology used by BT Movio for their UK service.
BT Movio's mobile broadcast entertainment platform operates by using Internet Protocol (IP) over an existing Digital Audio Broadcasting, or DAB, network. The service was launched last month, and gives consumers access to a combination of TV channels, all the existing DAB Digital Radio stations, a 7 day programmer guide and 'red button' interactivity.
Siano is the only chip maker today that offers a single chip, multi-band, multi-standard MDTV receiver. Its SMS1000 family of products supports DAB-IP as well as DVB-H, T-DMB and DVB-T, and allows reception over a wide range of spectrum bands, from 170MHz to 1680MHz.
BT Movio managing director Emma Lloyd said: "Our approach to mobile TV and radio is to deliver the best consumer experience without confusing the market with technology choices. Siano's multi-mode, multi-frequency solution compliments our approach perfectly, as it opens up the possibility of offering more channel choice as and when new spectrum is released in the UK. Siano's solution will also enable handset manufacturers to develop devices targeted at all consumer segments for the UK and other markets using one hardware platform."
"Siano's vision has been to enable a unified "TV Everywhere" experience, in which mobile end users can select and view channels regardless of the radio transmission system that delivers these channels," said Alon Ironi, CEO of Siano. "Technologies like DAB-IP and DVB-H, both targeted by BT Movio, are perfect for that, as they encapsulate the digital TV signal into an IP stream."
"We already have several customers developing multi-standard TV mobile phones now. It is very important for us to support DAB-IP, as it allows these customers to further expand their markets," added Ironi.
Siano will demonstrate live reception of the DAB-IP mobile TV in Siano's booth (number B17) at the upcoming DMB Expo trade show in Beijing, to be held in the Century Golden Resources Hotel, during October 25-27.
About BT
BT is one of the world's leading providers of communications solutions and services operating in 170 countries. Its principal activities include networked IT services, local, national and international telecommunications services, and higher-value broadband and internet products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.
In the year ended 31 March 2006, BT Group's revenue was £19,514 million with profit before taxation of £2,040 million.
British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.
For more information BT Movio, visit www.bt.com/movio
About Siano Mobile Silicon (www.siano-ms.com)
Siano Mobile Silicon provides integrated silicon receivers for the mobile digital TV (MDTV) market. Tailored specifically for handheld and mobile devices, the company's all-CMOS multi-standard solution overcomes formidable engineering challenges such as mobility reception, hand-offs, power consumption, form factor and small antenna. Since its establishment in June 2004, Siano raised $34.5M from JVP, Walden Israel, Star Ventures, and Bessemer Venture Partners. The company has more than 50 employees. It is based in Israel, with business development offices in Beijing, Taipei, and Seoul. In May 2006 Siano was selected to the prestigious Red Herring 100 Europe, a list of the most promising start-ups in the EMEA area.
For additional information on Siano Mobile Silicon's solutions, please visit
www.siano-ms.com.
