Hot at MWC 2010: Brazil and China Fuel Mobile DTV Surge
Discuss Mobile TV Growth over Fresh Chinese Tea and Authentic Brazilian Coffee with Siano at Mobile World Congress, Barcelona
Barcelona, Spain – MOBILE WORLD CONGRESS, February 14, 2010 – Mobile Digital TV (MDTV) is being catapulted to mass-market levels in both China and Brazil, powered by Siano Mobile Silicon (www.siano-ms.com), the leading supplier of mobile digital TV receiver chips.
Espresso Service in Latin America: MDTV rollout is brewing nicely in Brazil with the recent launch of ISDB-T mobile TV devices by top Brazilian Operators such as Vivo, TIM Brazil, and Claro, and the debut of innovative MDTV portable devices by Dell and Yecon. The FIFA World Cup 2010 is acting as a catalyst for turning the television ‘anywhere and anytime’ vision into a reality. Brazil is one of the fastest growing MDTV markets. Launched as trials in December 2006 in Sao Paulo, the signal today covers 30 cities and a population of 60 million people. Devices sold in the market are expected to cross the 5 million mark in 2010, with Siano powering the majority of them. Several other Latin America countries are following in the footsteps of Brazil, with free-of-charge mobile DTV plans already under preparation.
Celebrating innovation and bringing top-level mobile TV to the masses, Siano is carrying the true Brazilian Carnival spirit!
Tea-V Party in China: On the other side of the world, the homegrown Chinese MDTV standard, CMMB, has caused quite a stir – now providing 15 channels to millions of subscribers across 280 cities, and expected to reach 30 million users by the end of 2010 China is being regarded as a blueprint for successful mobile TV deployment around the world. This is driven by China Mobile’s decision to package CMMB mobile TV together with its 3G format, known as TD-SCDMA.
According to leading analyst firm InStat (Michael Zhang, December 2009), Siano holds 70% of the TD-CMMB market. In a recently published consumer survey posted on CBC’s (China’s official CMMC broadcaster) site Blog, that lists the top-10 CMMB consumer devices in China, Siano is powering 5 of these, including the No. 1 most popular product. Siano has firmly established itself as the chip provider of choice for tier-1 device makers.
Come and learn more about the growth and adoption of MDTV in Brazil and China over a cup of Chinese tea or Brazilian coffee at Siano’s booth at Mobile World Congress 2010, Hall 3.1, Hospitality Suite 48. To schedule a business meeting please contact info@siano-ms.com. For attending media please contact carolinec@siano-ms.com
About Siano Mobile Silicon
Siano Mobile Silicon is the leading mobile digital TV chip maker in the world. Pioneers of the multi-standard approach, Siano’s highly integrated silicon receiver chips enable high-performance, fast time-to-market mobile TV solutions for handheld device makers. Siano offers a complete family of MDTV receiver chips for the key emerging mobile TV markets in Europe, South America and China and works closely with global tier-1 PC and mobile handset manufacturers. Siano is a global company with offices in North America, China, Taiwan, Korea and EMEA (Israel).
For more information on Siano Mobile Silicon’s solutions, please visit: www.siano-ms.com
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Press Contact:
Caroline Cohen,
Koteret Public Relations
Tel: +972-54-535-9955 carolinec@siano-ms.com
or
Jason Silberman,
Koteret Public Relations
Tel: +972-54-535-9955 Jason_s@koteret.com
