Siano's Mobile Digital TV Receiver Chipset Selected by Alps Electric for New Line of TV Receiver Modules for Hand-Held Devices
The leading Japanese electronic device maker will address tier-one handset and other hand-held consumer electronics makers
3GSM World Congress - Barcelona, Spain - February 10, 2006 - Siano Mobile Silicon, an Israel-based fabless IC maker, announced today that its mobile digital TV (MDTV) receiver chipset has been selected by Alps Electric, the leading Japanese supplier of broadcasting tuners and modules for wireless applications such as WLAN (WiFi) and Bluetooth.
Alps will use the Siano SMS1000 chipset to develop an international line of MDTV modules that will support the DVB-H, DVB-T, T-DMB and DAB/EDAB standards, in various spectrum ranges, including multi-standard and multi-band modules.
These modules are targeted by Alps to receive MDTV transmission in portable and hand-held products such as mobile phones, portable media players and notebooks. Alps' modules will be extremely miniature, designed to minimize the space they occupy in these portable and hand-held devices.
"As the world leader in TV tuners, we are strategically targeting the mobile digital TV market," said Shigetoshi Matsuta, General Manager, ALPS RF Module Business Unit. "Siano's slim chipset will allow us to provide handset and consumer device makers with the most complete solution that is optimal in size, power consumption and cost."
"The cooperation with Alps is a strategic step for Siano, positioning the company as a leading supplier of semiconductor solutions for the MDTV market," said Alon Ironi, CEO of Siano.
About Alps Electric Since its establishment in 1948, Alps has grown as a comprehensive manufacturer of electronic components. At present Alps is creating innovative high-value-added products in its main business segments - Components, Automotive Electronics, Communications, Peripheral Products, and Magnetic Devices - which are contributing to the advance of a digital society. Alps is a global company that carries out its operations with 24 production bases in 9 countries as well as 59 sales bases in 13 countries. Consolidated net sales in the year ended March 31, 2005 amounted to ¥643,630 million.
About Siano Mobile Silicon
Established in June 2004, Siano Mobile Silicon (www.siano-ms.com) provides integrated silicon receivers for the mobile digital TV (MDTV) market. Tailored specifically for handheld and mobile devices, the company's all-CMOS multi-standard solution overcomes formidable engineering challenges such as mobility reception, hand-offs, power consumption, form factor and small antenna. The company was founded by a group of Israeli entrepreneurs with vast experience in semiconductor modems, mobile phone architecture and digital TV systems. In March 2005 the company secured its round A of financing of $11.5M from JVP, Walden Israel, and Star Ventures. The company has 40 employees. It is based in Israel, with business development offices in Beijing and Taipei.
Siano Press Contact:
Jennifer Hicks
ink Communications
+1-617-488-0988 ext. 2
+1-617-372-2272 Mobile jennifer@theinkstudio.com
Alps Press Contact:
Rie ANDO, Public Relations Dept.
1-7, Yukigaya Otsuka-cho, Ota-ku, Tokyo, Japan 145-8501
+81-5499-8001 alps-pr@jp.alps.com
