Siano SMS1000 Mobile Digital TV Receiver Chip Selected for New Marvell PXA3xx Concept Platform to Provide Mobile TV Services on Feature-Rich Handheld Devices
NETANYA, Israel - December 6, 2006: Siano Mobile Silicon, a fabless semiconductor maker of solutions for Mobile Digital TV (MDTV), announced today that Marvell has selected Siano's SMS1000 multi-band, multi-standard receiver for its upcoming PXA3xx Concept Platform, centered on Marvell's PXA300/310 mobile application processors.
Code-named Dracut, the Marvell PXA3xx application processor family is especially designed for advanced handheld devices such as smartphones, PDAs, portable navigation devices, portable media players, etc. It is equipped with dedicated low power hardware engines to support a broad range of multimedia streaming protocols and compression technologies.
The new Marvell PXAxx Concept Platform targets world-wide Original-Design Manufacturers (ODMs), Original-Equipment Manufacturers (OEMs), mobile network operators (MNO), MDTV broadcasters and MDTV applications and content providers wishing to bring-to-market compelling MDTV mobile devices or content. The concept platform provides the MNO with a single device to offer seamless switching of content between unicast and multicast over 3G networks and broadcast content over DVB-H/T, T-DMB and DAB.
"As Marvell enters the mobile and handheld device market now, with the acquisition of the cellular and handheld business of Intel, we look for emerging applications upon which Marvell can exhibit its strong advantages," said Gary Forni, Director of Platform Enabling, Cellular and Handheld Business Unit, Communications and Consumer Business Group at Marvell. "Mobile Digital TV is a primary feature of the PXA3xx Concept Platform, and the combination of Marvell's PXA3xx processors and Siano's SMS1000 receiver provides for an ideal platform for world-wide mobile digital TV coverage and excellent user experiences."
The Siano SMS1000 is the industry's only low-cost, ultra-low-power, quad-band multi-standard receiver. It supports DVB-H, DVB-T, DAB, DAB-IP and T-DMB mobile digital standards, in various spectrum ranges, from 170MHz up to 1680MHz.
"We are inspired by the relentless approach of Marvell towards mobile TV, and we focus on readying the joint concept platform for quick adoption by customers," said Dror Meiri, Director of Business Development, Siano. "This Marvell PXAxx Concept Platform is the ultimate solution for device makers who seek for a quick, smooth route to bringing a feature-rich yet cost effective mobile TV handheld device to the market."
About Siano (www.siano-ms.com)
Siano Mobile Silicon provides integrated silicon receivers for the mobile digital TV (MDTV) market. Tailored specifically for handheld and mobile devices, the company's all-CMOS multi-standard solution overcomes formidable engineering challenges such as mobility reception, hand-offs, power consumption, form factor and small antenna. Since its establishment in June 2004, Siano raised $34.5M from JVP, Walden Israel, Star Ventures, and Bessemer Venture Partners. The company has more than 50 employees. It is based in Israel, with business development offices in Beijing, Taipei, and Seoul. In May 2006 Siano was selected to the prestigious Red Herring 100 Europe, a list of the most promising start-ups in the EMEA area.
About Marvell
Marvell (NASDAQ: MRVL) is the leader in development of storage, communications, and consumer silicon solutions. The company's diverse product portfolio includes switching, transceiver, communications controller, wireless and storage solutions that power the entire communications infrastructure including enterprise, metro, home and storage networking. As used in this release, the terms "company" and "Marvell" refer to Marvell Technology Group Ltd. and its subsidiaries, including Marvell Semiconductor Inc. (MSI), Marvell Asia Pte Ltd (MAPL), Marvell Japan K.K., Marvell Taiwan Ltd., Marvell International Ltd. (MIL), Marvell U.K. Limited, Marvell Semiconductor Israel Ltd. (MSIL), RADLAN Computer Communications Ltd., and Marvell Semiconductor Germany GmbH. MSI is headquartered in Santa Clara, California and designs, develops and markets products on behalf of MIL and MAPL. MSI may be contacted at (408) 222-2500 or at www.marvell.com.
Product or service names mentioned herein are the trademarks of their respective owners.
