Siano to host Mobile TV Seminar in Taiwan Leading industry players meet to discuss Mobile Digital TV agenda

Taipei, Taiwan April 4th 2007:  Siano Mobile Silicon, a leading supplier of semiconductor solutions for Mobile Digital TV (MDTV), announced today a forthcoming seminar on Mobile Digital TV in Taipei, jointly hosted by Siano and the Taiwan DTV committee. 

Distinguished industry leaders – including the National Communication Council (NCC) of Taiwan, PTS, Telecom Italia Mobile, NDS, BenQ, Marvell, Zoran, CyberLink, InterVideo, and others, will gather at the Taipei International Convention Center (TICC) on May 9th, to examine the evolving MDTV market and critical aspects of its ecosystem.

The future of MDTV, in light of user adoption, spectrum allocation and a variety of business models, will be debated in an open panel by senior representatives from PTS, Telecom Italia, NCC and BenQ.  Telecom Italia are also scheduled to present a case study of the Italian DVB-H network to the Taiwan audience, introducing first-hand results and operator and end-user standpoints, ahead of the anticipated results of the commercial DVB-H trials in Taiwan.

“This seminar represents a platform for important and timely discussion within the MDTV industry in Taiwan”, commented Alon Ironi, CEO of Siano. ”Mobile Digital TV in Taiwan is currently at a pinnacle point in its development, drawing attention not only from local Taiwanese players, but from all around the globe.”

Ronen Jashek, Director of Technical Marketing at Siano, added, “Taiwan is expected to be among the first countries in the world to commercially deploy DVB-H, and will serve as a blueprint for rollout of DVB-H in other geographies. The manner in which mobile TV will be deployed in Taiwan involves many potential challenges, opportunities and cooperation models, hence sharing of knowledge within this ecosystem will ensure maximum quality of service for the end-consumer.”

For more information and event program click here

About Siano Mobile Silicon
Siano Mobile Silicon provides integrated silicon receivers for the mobile digital TV (MDTV) market. Tailored specifically for handheld and mobile devices, the company’s all-CMOS multi-standard solution overcomes formidable engineering challenges such as mobility reception, hand-offs, power consumption, form factor and small antenna.  Since its establishment in June 2004 Siano raised $34.5M from JVP, Walden Israel, Star Ventures, and Bessemer Venture Partners. The company has 70 employees. It is based in Israel, with business development offices in Beijing, Taipei, Seoul, and California.
For additional information on Siano Mobile Silicon’s solutions, please visit
www.siano-ms.com.

Siano press contact:
Caroline Cohen, PR Manager
CarolineC@siano-ms.com
+972-9-865-6993 ext. 4173