Cidana and Siano Debut Cutting-edge Platform for Mobile DVB-T
First Public Demonstration at IBC Conference
Amsterdam, Netherlands, September 3, 2007 – Cidana, a manufacturer of advanced multimedia software solutions for handheld, embedded and automotive markets, has partnered with Siano Mobile Silicon, a leading supplier of semiconductor solutions for Mobile Digital TV (MDTV), to develop advanced mobile digital TV solutions that enable users around the world to enjoy DVB-T on mobile handheld platforms such as PDAs, Smartphones, etc.
The two companies will demonstrate the solution at the IBC Conference in Amsterdam, 7-11 September, mobile zone booth 176.
The companies will feature a new platform comprising Cidana’s advanced DVB-T player and Siano's integrated SMS1010 mobile TV receiver. The platform is targeted at mobile device makers – be it smartphones, navigation devices, or portable media players – that wish to extend their feature list with TV-on-the-go.
DVB-T (Digital Video Broadcasting – Terrestrial) is commercially deployed in more than 32 countries in Europe and Asia, with another 30-40 countries planning deployment soon. Due to power consumption, mobility and antenna size restrictions, DVB-T has not been perceived adequate for mobile devices until recently.
Siano's SMS1010 receiver chip has practically changed this reality, with reception performance that allows mobility, works well even with a small antenna, and extends battery life such as to enable truly enjoyable user experience.
Cidana’s DVB-T player is able to present a true, live DVB-T signal with a superior D1 resolution and 25 FPS high quality video, and Siano’s SMS1010 enables mobile devices to receive DVB-T at high quality for more than 3 hours of playback without battery re-charge.
"Both DVB-T and DAB (Digital Audio Broadcasting) are available 'free to air' in quite a few countries," said Alon Ironi, CEO, Siano Mobile Silicon. "There is no need for frequency allocation, conditional access, or operator subscription. End users simply need to get hold of a DVB-T-enabled mobile device, and they are all set for watching digital TV and radio on the go – for free." "Cidana's mobile DVB-T player yields an amazing, crystal-clear live video and audio quality, while not exhausting the device battery," added Ironi. "This new platform is the most attractive vehicle today for adding DVB-T to handheld devices"
“As developers of advanced, cutting edge software solutions for the mobile multimedia market, we are proud to pioneer the mobile TV revolution through cooperation with Siano, and its innovative receiver chip," said Chinn Chin, CEO of Cidana. “The new platform is leading the mobile DVB-T market in performance and power consumption. We are working very closely with Siano on a complete range of applications for mobile TV, in order to guarantee our customers and partners the most available, compelling and enjoyable mobile TV products.”
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About Siano Mobile Silicon
Established in June, 2004, Siano develops highly integrated silicon receivers for the mobile digital TV (MDTV) market. The company cooperates with ecosystem partners for modules, middleware and software applications, as well as with multimedia and application processor makers, to deliver complete MDTV solutions. Siano's multi-band, multi-standard solution enables handheld and mobile device makers to extend their customer base and rapidly generate revenue. Headquartered in Israel, Siano holds offices in California, Korea, The Republic of China and Taiwan, offering sales and customer support to its partners and customers in these regions.
For additional information on Siano Mobile Silicon’s solutions, please visit www.siano-ms.com.
About Cidana
Cidana started in March of 2007, from engineers originating from InterVideo and Corel, with a heritage of multimedia development from successful products such as WinDVD and the embedded mobile product line, iMobi. Cidana targets the worldwide mobile DTV market, such as DVB-T, DVB-H, T-DMB and ISDB-T, offering robust, error resilient multimedia software solutions. Cidana’s products include audio and video codecs, such as MPEG2, H.264, and AAC+, application middleware and even complete applications for device manufacturers. Headquartered in the U.S., Cidana has its major R&D office in Shanghai, China, and sales and marketing presence in Europe, US, and China. Cidana’s strength comes from its very solid mobile technology, as well as through its excellent relations with partners, vendors and customers worldwide.
