Siano-MS Blog

The recent NAB show was a breath of fresh air for those of us who play in the mobile DTV space (and not only due to the dry, warm Vegas weather).  While it wasn't a complete coming out party for the industry, there were several very important things we saw there that are sure to lay additional strong groundwork for the MDTV structure in the United States.

So what happened and why am I so enthusiastic?

All Major NYC Broadcasters Involved in Suits

A number of broadcasting companies have quickly moved to sue Aereo, a startup that aims to stream broadcast HDTV content. The broadcasters are attempting to prevent the service from launching, accusing the startup of copyright infringement and asking judges to order an injunction to block the service before it becomes available to the public.

Read more: http://www.electronista.com/articles/12/03/01/all.major.nyc.broadcasters.involved.in.suits/#ixzz1o8n2lS7h

SCENARIO #1:
"So what should we do tonight?"
"I don't know.  Let's see what's on TV."
"Okay."

SCENARIO #2:
A family sits down to dinner and turns on the TV. The 14-year old flips from station to station until his sister says, "Hey, let's watch this. I've heard it's funny!" 

When you are at the cutting edge of an emerging market, like Siano in MDTV, one of the fascinating dynamics is watching (and participating as) the industry grows up. 

We recently visited the Telematics show in Munich, the event attended by just everyone associated with the automotive communications industry. 

We in the MDTV space have always known that the future would be bright for our technology. After all, there is always going to be an interest in watching television, e.g., the news, prime-time programming, sports, etc.

And certain markets have already proven to be solid, led by Japan, China and certain countries in Europe.

It used to be that if you didn't have a VCR, you were not up to date with technology.  Then it moved to cell phones.  Then, it was MP3 players.  But that was all child's play, compared to what has happened more recently.

With the advent of real smartphones and tablets, it is clear what the "must-haves" are.  And it is clear that everything is moving very fast.